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Bulletin of the MRSU / Section "Linguistics" / 2011 № 4.

 

Dubovitskaya L.V.

TOWARDS THE PROBLEM OF TRANSLATING POLITICAL POSTERS AS CULTURALLY MARKED CREOLIZED TEXTS // Bulletin of the Moscow Regional State University (electronic journal) [Bulletin of the Moscow Regional State University (electronic journal)]. 2011. no. 4. pp. 42-47.


UDC Index: 81'33

Date of publication:

The full text of the article

Downloads count Downloads count: 63

Abstract


The subject of the present article is the problem of translating political posters as culturally marked creolized texts. The author analyzes the possibility of translating both verbal and iconic components of these video-verbal texts of written communication and classifies creolized texts on the basis of their possible translation from/into a foreign language. Visual intertexuality based on the likeness of creolized text's visual components is one of the phenomena complicating the translation of semiotically challenged texts.

Key words


Text linguistics, creolized texts, verbal component, iconic component, intertexuality, visual intertexuality, socio-cultural information

List of references


1. Anisimova E.E. Lingvistika teksta i mezhkul'turnaja kommunikacija (na materiale kreolizovannyh tekstov): ucheb. posobie dlja stud. fak. inostr. jaz. vuzov. M.: Academia, 2003.
2. Neljubin L.L. Tolkovyj perevodovedcheskij slovar'. M., 2003.
3. Onlajn Jenciklopedija Krugosvet. http://www.krugosvet.ru/enc/gumanitarnye_nauki/lingvistika/INTERTEKSTUALNOST.html (data obrawenija: 10.02.2011).
4. Sorokin Ju.A., Tarasov E.F. Kreolizovannye teksty i ih kommunikativnaja funkcija // Optimizacija rechevogo vozdejstvija. M., 1990.

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