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Bulletin of the MRSU / Section "Linguistics" / 2012 № 1.

 

Dubovitskaya L.V.

IS QR code a revolution in the world of creolized texts? // Bulletin of the Moscow Regional State University (electronic journal) [Bulletin of the Moscow Regional State University (electronic journal)]. 2012. no. 1. pp. 1-4.


UDC Index: 81'33

Date of publication:

The full text of the article

Downloads count Downloads count: 72

Abstract


The author makes attempts to describe the phenomenon of object hyperlinking in written creolized texts using QR codes. Interaction of these codes with verbal and iconic components of creolized texts is reviewed. The issue of QR hyperlinking as a possible third creolized text component (variable) is raised as well as the issue of information field expansion for this type of semiotically complicated text. The author suggests to use a "hypercode" term for defining this type of matrix code.

Key words


creolized text, verbal component, iconic component, QR code, hypercode, object hyperlinking, semiotics

List of references


1. Anisimova E. E. Lingvistika teksta i mezhkul'turnaja kommunikacija (na materiale kreolizovannyh tekstov): Ucheb. posobie dlja stud. fak. inostr. jaz. vuzov. - M.: Izdatel'skij centr "Akademija", 2003.
2. Pojmanova O. V. Semanticheskoe prostranstvo videoverbal'nogo teksta: dis. … kand. filol. nauk: 10.02.19. — M., 1997.
3. Sorokin Ju. A., Tarasov E. F. Kreolizovannye teksty i ih kommunikativnaja funkcija // Optimizacija rechevogo vozdejstvija. — M., 1990.
4. Jelektronnyj resurs http://ru.wikipedia.org/wiki/QR-kod (data obrawenija : 11.11.2011 g.)
5. Jelektronnyj resurs http://en.wikipedia.org/wiki/Object_hyperlinking (data obrawenija: 11.11.2011 g.)

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