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Bulletin of the MRSU / Section "Economy" / 2012 № 3.

 

Volkov L.V.

GOODWILL OF INDUSTRIAL ENTERPRISES: THE ESSENCE AND CONTENT OF THE ECONOMIC CATEGORY // Bulletin of the Moscow Regional State University (electronic journal) [Bulletin of the Moscow Regional State University (electronic journal)]. 2012. no. 3. pp. 132-138.


UDC Index: 330.34

Date of publication:

The full text of the article

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Abstract


The article discloses the concept of goodwill and business reputation as an economic category, which is a prerequisite for industrial enterprises success in the modern world. It considers the main components of goodwill - the quantitative component of the company's business reputation, the impact of the business management quality on goodwill. It describes the concept of the company's business reputation management and the impact of such management on the value of industrial companies. It also describes the practice of assessing goodwill and its results.

Key words


corporate reputation, intangible assets, goodwill, reputation management, brand, image

List of references


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