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Bulletin of the MRSU / Section "Linguistics" / 2012 № 3.

 

Dubovitskaya L.V.

FUNCTIONING OF QR CODES IN CREOLIZED TEXTS IN WRITTEN COMMUNICATION // Bulletin of the Moscow Regional State University (electronic journal) [Bulletin of the Moscow Regional State University (electronic journal)]. 2012. no. 3. pp. 24-27.


UDC Index: 81'33

Date of publication:

The full text of the article

Downloads count Downloads count: 28

Abstract


Analyzing use of QR codes in creolized texts of written communication the author attempts to define their specific functions. The main functions are: attractive, esthetic, informative, hyperlinking, image creation and the function of text field organization. The author draws attention to the possibility of hypercode usage as verbal and iconic components of creolized texts, as well as to the information perception selectivity connected to the hypercode phenomenon.

Key words


creolized text, verbal component, iconic component, QR code, hypercode, object hyperlinking, hypertext, perception selectivity

List of references


1. Andreeva G.M. Social'naja psihologija. Uchebnik dlja universitetov. - M., 1980.
2. Dubovickaja L.V. QR kod - revoljucija v mire kreolizovannyh tekstov? [Jelektronnyj resurs] // Jelektronnyj zhurnal "Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta" [Sajt]. - M.: MGOU, 2012 - № 1. Rezhim dostupa: http://www.evestnik-mgou.ru/vipuski/2012_1/stati/pdf/dubovitskaya.pdf (zaregistrirovano v FGUP NTC "Informregistr" №0421200150\0001)
3. Sorokin Ju.A., Tarasov E.F. Kreolizovannye teksty i ih kommunikativnaja funkcija // Optimizacija rechevogo vozdejstvija. - M., 1990..
4. Subbotin M. M. Gipertekst kak novaja forma pis'mennoj kommunikacii // Itogi nauki i tehniki. Ser. Informatika. - 1994. - T. 18.
5. Jelektronnyj resurs "Vikipedija". Material iz Vikipedii - svobodnoj jenciklopedii. QR-kod. URL: http://ru.wikipedia.org/wiki/QR-kod (data obrawenija - 11.11.2011 g. )
6. Jelektronnyj resurs "Wikipedia". From Wikipedia, the free encyclopedia. Object hyperlinking URL: http://en.wikipedia.org/wiki/Object_hyperlinking (data obrawenija - 11.11.2011 g.)

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