Aim. To identify the characteristics of conceptual metaphors with positive and negative connotations, in particular when used in the United Kingdom political discourse to describe Brexit.
Methodology. Our analysis methodology includes cognitive-discourse analysis, contextual analysis and comparative method.
Results. According to the results of our study, conceptual metaphors are widely used by politicians to express their attitudes and assessments of important socio-political events of the country.
Research implications. The theoretical significance is the definition of an approach to the comparative cognitive-discourse study of metaphors with positive and negative connotations as a language tool used to describe socially significant political events. The practical significance is the possibility of applying the results in the University and postgraduate practice, in scientific research on stylistics and in the theory of discourse.

Brexit, British press, conceptual metaphors, political discourse, positive and negative connotations

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