Journal sections
Archive and statistics
Log in



or
Печатный вестник PRINTED
JOURNALS OF
MRSU
Издательство МГОУ Publishing house the
MRSU
CONTACT US:

Our address: 105005, Moscow, Radio street,10a, office 98.

Telephone:
+7 (495) 780-09-42 add. 1740,
+7 (495) 723-56-31

E-mail: info@evestnik-mgou.ru,
e-mag@mgou.ru

Work schedule: Monday to Thursday from 10-00 to 17-30,

Friday from 10:00 to 16-00,

lunch break from 13:00 to 14-00.

 

WE IN SOCIAL MEDIA

BK Facebook Telegram Twitter Instagram

Bulletin of the MRSU / Section "Philological sciences" / 2020 № 4.

 

I.V. Vashunina, V.A. Il'ina

Text creolization as manipulative strategy tactics. In: Bulletin of the Moscow Region State University (electronic journal), 2020, no. 4.

Doi:10.18384/2224-0209-2020-4-1036


UDC Index: 81-2

Date of publication: 05.11.2020

The full text of the article

Downloads count Downloads count: 13

Abstract


Aim. To identify the creolized texts manipulative opportunity.

Methodology. The authors analyzed 500 creolized texts (texts with illustrations) in mass media, advertising and in the Internet during 2018-2019. Effect of verbal text with illustration differs from the bare verbal text effect on the recipient.

Results. Three groups of manipulative tactics were revealed on the basis of a comparative study of the verbal text formalized content and illustrations. Firstly, supporting tactics when the text content is supported and emphasised with the illustration. Secondly, transforming tactics when illustrations are used to change the text content. Thirdly, the distracting tactics designed to take away the recipient from the verbal text content.

Research implications. The article demonstrates the possibility of using mathematical methods in studying the creolized text content, which allow us to create formal criteria for the manipulation detection.

Key words


polycode text, manipulation, text content formalization, creolized text, communicative tactics, pragmatics

List of references


1. Anisimova E. E. Lingvistika teksta i mezhdunarodnaya kommunikatsiya : na materiale kreolizovannykh tekstov [Linguistics of the text and international communication: on the basis of creolized texts]. Moscow, Academy Publ., 2003. 128 p.
2. Voishvillo E. K. Ponyatie kak forma myshleniya: logiko-gnoseologicheskii analiz [Concept as a form of thinking: logical and epistemological analysis]. Moscow, Lomonosov Moscow State University Publishing House Publ., 1989. 239 p.
3. Gabrielova E. V. Implikatsiya i eksplikatsiya otsenki kak sredstvo rechevogo vozdeistviya: na materiale mikrobloga Twitter: avtoref. dis. … kand. filol. nauk [The implication and explication of the assessment as a means of speech impact: on the basis of the microblog Twitter : abstract of PhD thesis in Philological sciences]. Moscow, 2018. 25 p.
4. Elishev S. O. Sotsial’noe manipulirovanie sovremennoi molodezh’yu: avtoref. dis. … dokt. sotsiol. nauk [Social manipulation of modern youth : abstract of PhD thesis in Sociological sciences]. Moscow, 2018. 73 p.
5. Latyshev L. K., Severova N. Yu. Tekhnologiya perevoda [Translation technology]. Moscow, Yurait Publ., 2019. 263 p.
6. Novikov A. I. Semantika teksta i ee formalizatsiya [Semantics of the text and its formalization]. Moscow, Science Publ., 1983. 215 p.
7. Pastoureau M. Rouge. Histoire d’une couleur (Russ. ed.: Kulish N., transl. Krasnyj. Istoriya tsveta. Moscow, Novoe literaturnoe obozrenie Publ., 160 p.).
8. Pastoureau M. Bleu. Histoire d’une couleur (Russ. ed.: Kulish N., transl. Sinii. Istoriya tsveta. Moscow, Novoe literaturnoe obozrenie Publ., 144 p.).
9. Ulanovsky A. Lozhnye metafory schast’ya [False metaphors of happiness]. Available at: https://positivepathway.wordpress.com/2013/11/19/metaphor (accessed: 29.06.2020).
10. Yan’shin P. V. Psikhosemantika tsveta [Psychosemantics of color]. St. Petersburg, Rech’ Publ., 2006. 368 p.
11. Itten J. Kunst der Farbe: Studienausgabe. Ravensburger, 1970. 94 s.
12. Huang S.-Y. The intersection of multimodality and critical perspective: Multimodality as subversion. In: Language Learning & Technology, 2015, № 19 (3), pp. 21–37.
13. Luo Y., Lin Y. Effects of Illustration Types on the English Reading Performance of Senior High School Students with Different Cognitive Styles. In: English Language Teaching, 2017, vol. 10, no. 9. Available at: http://doi.org/10.5539/elt.v10n9p1 (accessed: 29.06.2020).
14. Riedel I. Farben in Religion, Gesellschaft, Kunst und Psychotherapie. Stuttgart, Kreuz, 1999. 268 s.
15. Stein J. P., Sehic S., Appel M. Machtvolle Bilder und Bildmanipulationen. In: Appel M., hrsg. Die Psychologie des Postfaktischen: Über Fake News, „Lügenpresse“, Clickbait & Co. Berlin, Springer, 2020, S. 177–187.
16. Wildgen W. Visuelle Semiotik. Die Entfaltung des Sichtbaren. Vom Höhlenbild bis zur modernen Stadt. Bielefeld, 2013. 356 p.

Лицензия Creative Commons