Journal sections
Archive and statistics
Log in

Печатный вестник PRINTED
Издательство МГОУ Publishing house the

Our address: 105005, Moscow, Radio street,10a, office 98.

+7 (495) 780-09-42 add. 1740,
+7 (495) 723-56-31


Work schedule: Monday to Thursday from 10-00 to 17-30,

Friday from 10:00 to 16-00,

lunch break from 13:00 to 14-00.



BK Facebook Telegram Twitter Instagram

Bulletin of the MRSU / Section "Politics" / 2021 № 1.


I.A. Bronnikov, M.V. Gorbachev, O.S. Kononenko, I.K. Timirchev

MEDIAACTIVISM AND CIVIL MOBLIZATION: GENESIS AND TENDENCIES. In: Bulletin of the Moscow Region State University (electronic journal), 2021, no. 1, pp. 44-60.


UDC Index: 323.21

Date of publication: 30.03.2021 Page: 44 - 60

The full text of the article

Downloads count Downloads count: 74


Aim. Revealing the logic of the development of media activism, typologizing its stages and analyzing views on the further trajectory of its development.

Methodology. The article provides a retrospective analysis of media activist practices since the 1990s until now. The methods of content analysis, intent analysis, case studies and a comparative approach were used in the research.

Results. The study of media activism from the 1990s to 2020 allowed to establish the stages of media activism development, the forms it took and to assess various points of view concerning the tendencies of its further transformations.

Research implications. The research results contribute to the theory of civic participation in general and its forms due to digitalization, in particular.

Key words

mediaactivism, civil mobilization, social media, slacktivism, digital participations, grassroots initiatives

List of references

1. Avzalova E. I., Zaznaev O. I. [The Problem of Interrelation of the Internet and Politics in Modern Russian Researches]. In: Politicheskaya ekspertiza: POLITEKS [Political Expertise: POLITEX], 2019, no. 15 (2), pp. 245–260.
2. Ahremenko A. S., Stukal D. K., Petrov A. P. [Network vs Message in Protest Diffusion in Social Media: Theoretical and Data Analytics Perspectives]. In: Polis. [Polis.], 2020, no. 2, pp. 73–91.
3. Basheva O. A. [Digital Activism as a New Method of Civil Mobilization]. In: Nauchnyi rezul’tat. Sotsiologiya i upravlenie [Research Result. Sociology and Management], 2020, vol. 6, no. 1, pp. 41–57.
4. Demakova K., Makoveckaja S., Skrjakova E. [Non-political Activism in Russia]. In: Pro et Contra, 2014. Available at: (accessed: 24.11.2020).
5. Kolozaridi P. [The History of the Internet: under construction]. In: Neprikosnovennyi zapas. Debaty o politike i kul’ture [NZ. Debates on Politics and Culture], 2020, no. 2 (130), pp. 10–16.
6. Pyrma R. V. [Concepts of Civil Activism in the Digital Space of Communications]. In: Vlast’ [Power], 2020, no. 2, pp. 74–81.
7. Suslov I. V., Knyzhova Z. Z. [The Potential and Prospects of Political Mobilization in the Internet-space: a Review of Empirical Research in the Global and Russian contexts]. In: Vlast’ [Power], 2019, no. 3, pp. 59–66.
8. Chetverikova O. N. Cifrovoj totalitarizm [Digital Totalitarianism]. Moscow, AST Publ., 2019. 342 p.
9. Shomova S. A. [2018 Russian Presidential Elections in the Mirror of Memes: New Realities of Political Communications]. In: Polis. [Polis.], 2019, no. 3, pp. 157–173.
10. Alqudsi T. Creative use of Social Media in the Revolutions of Tunisia, Egypt & Libya. In: The International Journal of Interdisciplinary Social Sciences: Annual Review, 2012, vol. 6, pp. 147–158.
11. Bayer J. P., Vasilyeva V. A., Vetrenko I. A. The Social Credit System of the People’s Republic of China through the Eyes of Foreign Researchers. In: Administrative consulting, 2020, no. 7, pp. 20–31.
12. Bennett L., Segerberg A. The Logic of Connective Action. In: Information, Communication & Society, 2012, vol. 15, iss. 5, pp. 739–768.
13. Gelsomino M. The Zapatista Effect: Information Communication Technology Activism and Marginalized Communities. In: Faculty of Information Quarterly, 2010, vol. 2 (2), pp. 1–9.
14. Gerbaudo P. From cyber-autonomism to cyber-populism: An ideological history of digital activism. In: tripleC: Communication, Capitalism & Critique, 2017, vol. 15, pp. 477–489.
15. Gleason B. #OccupyWallStreet: Exploring Informal Learning About a Social Movement on Twitter. In: American Behavioral Scientist, 2013, vol. 57 (7), pp. 966–982.
16. González-Bailón S., Wang N. Networked Discontent: The Anatomy of Protest Campaigns in Social Media. In: Social Networks, 2016, vol. 44, pp. 95–104.
17. Guriev S. Melnikov N., Zhuravskaya E. 3G Internet and Confidence in Government. In: Quarterly Journal of Economics, Forthcoming, 2019. Available at: (accessed: 21.11.2020).
18. Hahn N. What good is Twitter? The value of social media to public service journalism. In: LSE Research Online Documents on Economics, 2013. Available at: (accessed: 21.11.2020).
19. Hargittai E., Shafer S. Differences in Actual and Perceived Online Skills: The Role of Gender. In: Social Science Quarterly, 2006, vol. 87 (2), pp. 432–448.
20. Ibrahim Y. Capital punishment and virtual protest: A case study of Singapore. In: First Monday, 2006, no. 11 (10), DOI:
21. Joyce M. Digital activism decoded. New York, IDEBATE Press, 2010. 240 p.
22. Juris J. S. The New Digital Media and Activist Networking within Anti–Corporate Globalization Movements. In: The ANNALS of the American Academy of Political and Social Science, 2005, vol. 597 (1), pp. 189–208.
23. Kahn R., Kellner D. New Media and Internet Activism: From the ‘Battle of Seattle’ to Blogging. In: New Media & Society, 2004, vol. 6 (1), pp. 87–95.
24. Luyt B. Digital Divide: Civic Engagement, Information Poverty, and the Internet Worldwide. Cambridge, Cambridge University Press, 2003. 303 p.
25. Milan S. Data Activism as the New Frontier of Media Activism. In: Pickard V., Yang G., eds. Media Activism in the Digital Age. London, Routledge, 2017, pp. 151–163.
26. Morozov E. To Save Everything, Click Here: The Folly of Technological Solutionism. New York, Public Affairs, 2013. 432 p.
27. Pickard V., Yang G., eds. Media Activism in the Digital Age. London, Routledge, 2017. 248 p.
28. Rapp L., Button D. M., Fleury-Steiner B., Fleury-Steiner R. The Internet as a Tool for Black Feminist Activism: Lessons From an Online Antirape Protest. In: Feminist Criminology, 2010, vol. 5 (3), pp. 244–262.
29. Shirky C. Cognitive surplus: Creativity and generosity in a connected age. New York, Penguin Press, 2010. 258 p.
30. Wellman B., Salaff J., Dimitrova D., Garton L., Gulia M., Haythornthwaite C. Computer Networks as Social Networks: Collaborative Work, Telework, and Virtual Community. In: Annual Review of Sociology, 2003, vol. 22, pp. 213–238.

Лицензия Creative Commons