Journal sections
Archive and statistics
Log in

Печатный вестник PRINTED
Издательство МГОУ Publishing house the

Our address: 105005, Moscow, Radio street,10a, office 98.

+7 (495) 780-09-42 add. 1740,
+7 (495) 723-56-31


Work schedule: Monday to Thursday from 10-00 to 17-30,

Friday from 10:00 to 16-00,

lunch break from 13:00 to 14-00.



BK Facebook Telegram Twitter Instagram

Bulletin of the MRSU / Section "Politics" / 2021 № 2.


V.I. Ketsba, B.I. Ketsba

Political and psychological image of Russia in mass consciousness of middle age groups. In: Bulletin of the Moscow Region State University (electronic journal), 2021, no. 2, pp. 67-79.


UDC Index: 316.654

Date of publication: 21.05.2021 Page: 67 - 79

The full text of the article

Downloads count Downloads count: 34


Aim. The purpose of the article is to identify the political image of our country in the mass consciousness of citizens of the Russian Federation from 31 to 55 years old.

Methodology. This work is based on the results of a political and psychological research conducted by the Department of Sociology and Psychology of Politics at Lomonosov Moscow State University in Moscow, Bryansk, Smolensk, Saratov, Tomsk, Chelyabinsk regions and the Republic of Dagestan. The article concludes the cycle of author’s works devoted to the age characteristics of the perception of Russia by its citizens. In the course of the study, qualitative and quantitative methods were used (focused semi-standardized interviews, a picture test, the encoding of the data obtained), with the help of which the authors were able to identify the political image of the country in the mass consciousness of middle-aged people.

Results. This study showed that the political and psychological image of Russia accommodates more positive than negative characteristics. At the same time, the image of the country is not entirely holistic and has minor differences at rational and unconscious levels of perception.

Research implications. This work is of certain value for political psychologists, since it reflects almost all the theoretical foundations of the perception of the country. And from the practical point of view, the work is unique, it shows how middle-aged citizens (from 31 to 55 years old) perceive Russia, the data which is practically not found in the scientific literature.

Key words

country, political psychology, political socialization, political perception, image of power, political image of the country

List of references

1. Dzhgamadze K. B., Rogozar A. I. [The influence of socio-demographic factors on the perception of their country by Russian citizens]. In: Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta (elektronnyi zhurnal) [Bulletin of Moscow Region State University (e-journal)], 2017, no. 2. Available at: (accessed: 12.01.2020).
2. Dzhgamadze K. B. [Theoretical and methodological features of studying the image of the country in the mass consciousness]. In: Vestnik Kemerovskogo gosudarstvennogo universiteta [Bulletin of Kemerovo State University], 2015, no. 3–3 (63), pp. 40–44.
3. Evgenieva T. V. [“Friend or Foe”: Images of foreign countries in the context of Russia’s perception by its citizens]. In: Vestnik Moskovskogo universiteta. Seriya 12: Politicheskie nauki [Bulletin of Moscow University. Series 12: Political Sciences], 2018, no. 2, pp. 57–75.
4. Zamyatin D. N. [Political and geographical images of Russian space]. In: Vestnik Evrazii [Bulletin of Eurasia], 2003, no. 4, pp. 34–35.
5. Ketsba V. I., Lasaria A. O. Political and psychological perception of the country by citizens of the Russian Federation from 18 to 30 years old // Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta (elektronnyi zhurnal) [Bulletin of Moscow Region State University (e-journal)], 2020, no. 2. Available at: (accessed: 20.01.2021).
6. Ketsba V. I., Ketsba B. I. [Political and psychological image of modern Russia in the mass consciousness of the older generation over 56]. In: Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta (elektronnyi zhurnal) [Bulletin of Moscow Region State University (e-journal)], 2020, no. 3. Available at: (accessed: 20.01.2021).
7. Leontiev D. A. [From concept to image. Psychosomatic branding]. In: Reklama i zhizn’ [Advertising and life], 2000, no. 1 (13), pp. 19–22.
8. Palytay I. S. [Means of mass communication as a factor for forming the image of the country in mass consciousness]. In: Vestnik Tomskogo gosudarstvennogo universiteta Filosofiya. Sotsiologiya. Politologiya [Tomsk State University Journal of Philosophy, Sociology and Political Science], 2018, no. 41, pp. 150–158.
9. Shestopal E. B., ed. Politicheskaya sotsializatsiya rossiiskikh grazhdan v period transformatsii [Political Socialization of Russian Citizens during the Transformation]. Moscow, New Chronograph Publ., 2008. 552 p.
10. Romanovich N. A. [Attitude to Power: Trends and Contradictions]. In: Vlast’ [The Authority], 2016, no. 3, pp. 76–83.
11. Shestopal E. B., Smulkina N. V. [How do Russian citizens see their country today?]. In: Politiya [Polity], 2018, no. 2 (89), pp. 51–68.
12. Shestopal E. B., Smulkina N. V., Morozova I. V. [Comparative analysis of one’s own country images in Russian regions]. In: Sravnitel’naya politika [Comparative politics], 2019, vol. 10, no. 3, pp. 74–94.
13. Anholt S. Brand New Justice: The upside of global branding. Oxford, 2003. 193 p.
14. Sigel R. S. New Directions for Political Socialization Research; Thought and Suggestions. In: Perspective on Political Science, 1995, vol. 21, no. 1, pp. 18–21.

Лицензия Creative Commons