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Bulletin of the MRSU / Section "Politics" / 2011 № 4.


S.N. Fedorchenko

PR-TECHNOLOGIES OF SPIN-DOCTORING. In: Bulletin of the Moscow Region State University (electronic journal), 2011, no. 4, pp. 73-79.


UDC Index: 32:316.77

Date of publication: Page: 73 - 79

The full text of the article

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The article examines spin-doctoring as a modern technology to manipulate PR-media space. The author reveals the basics of political spin-doctors: before-spin, tornado spin, spin-control, spin-down and after- spin. The work of American spin-doctors during the war in Afghanistan was carefully studied and such techniques as "lag "bad" information", "ambiguous information", "diversion of attention", "parallel increase "cost" of the negative", "reinterpretation of negative situation", "the inclusion of elements of naturalness in artificial situations" and "isolated opponent" were investigated. The author offered his own recommendations on the organization of political spin-doctoring in PR-process.

Key words

Political spin-doctoring, PR-technologies, media space, tornado-spin, spin-control, information

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