2011 №4/Articles

Journal sections

Politics

Psychology

Philological sciences

Archive and statistics

Issues up to №1 2014

Statistic

PRINTED
BULLETIN OF
THE MRSU

Publishing house the
MRSU

Our address: 105005, Moscow, Radio street,10a, office 98.

Telephone:
+7 (495) 780-09-42 add. 1740,
+7 (495) 723-56-31

E-mail: evest_mgou@mail.ru,
e-mag@mgou.ru

Work schedule: Monday to Thursday from 10-00 to 17-30,

Friday from 10:00 to 16-00,

lunch break from 13:00 to 14-00.

WE IN SOCIAL MEDIA

Bulletin of the MRSU / Section "Politics" / 2011 № 4.

S.N. Fedorchenko PR-TECHNOLOGIES OF SPIN-DOCTORING. In: Bulletin of the Moscow Region State University (electronic journal), 2011, no. 4, pp. 73-79. Doi:10.18384/2224-0209-2011-4-154
UDC Index: 32:316.77	Date of publication:	Page: 73 - 79

The full text of the article	Downloads count: 595
Abstract
The article examines spin-doctoring as a modern technology to manipulate PR-media space. The author reveals the basics of political spin-doctors: before-spin, tornado spin, spin-control, spin-down and after- spin. The work of American spin-doctors during the war in Afghanistan was carefully studied and such techniques as "lag "bad" information", "ambiguous information", "diversion of attention", "parallel increase "cost" of the negative", "reinterpretation of negative situation", "the inclusion of elements of naturalness in artificial situations" and "isolated opponent" were investigated. The author offered his own recommendations on the organization of political spin-doctoring in PR-process.
Key words
Political spin-doctoring, PR-technologies, media space, tornado-spin, spin-control, information
List of references
1. Kljuchevskij V. Kurs russkoj istorii. Ch. V. M., 1937. 2. Kondrat'ev Je.V., Abramov R.N. Svjazi s obwestvennost'ju. M.: Akademicheskij Proekt, 2009. 3. Morris D. Novyj gosudar'. M., 2003. 4. Pochepcov G.G. Kommunikativnye tehnologii dvadcatogo veka. M.: Refl-buk, K.: Vakler. 1999. 5. Pochepcov G.G. Spin-doktor i ego rabota: netradicionnye metody upravlenija informacionnym prostranstvom [Jelektronnyj resurs] // "Telekritika" [Sajt]. [30.11.2001]. URL: http://www.telekritika.ua/lyudi/2001-11-30/1945 (data obrawenija: 20.09.2011). 6. Chaldini R. Psihologija vlijanija. SPb., 1999. 7. Bruse V. Images of power. How the Image Makers Shape Our Leaders. L., 1992. 8. Esser F., Reinemann C., Fan D. Spin Doctoring in British and German Election Campaigns: How the Press is Being Confronted with a New Quality of Political PR //European Journal of Communication. Jun. 2000. Vol. 15. Issue 2. 9. Jones N. Soundbites and Spin Doctors. How Politicians Manipulate the Media — and Vice Versa. L., 1996. 10. Kurtz H. Spin Cycle. How the White House and the Media Manipulate the News. New York, 1998. 11. Safire W. Satire's New Political Dictionary. The Definitive Guide to the New Language of Politics, 3rd edn. NY: Random House, 1993. 12. Watts D. Political Communication Today. Manchester etc., 1997.