Our address: 105005, Moscow, Radio street,10a, office 98.
Telephone:
+7 (495) 780-09-42 add. 1740,
+7 (495) 723-56-31
E-mail: info@evestnik-mgou.ru,
e-mag@mgou.ru
Work schedule: Monday to Thursday from 10-00 to 17-30,
Friday from 10:00 to 16-00,
lunch break from 13:00 to 14-00.
WE IN SOCIAL MEDIA
Bulletin of the MRSU / Section "Politics" / 2011 № 4.
Doi:10.18384/2224-0209-2011-4-154 |
||
---|---|---|
UDC Index: 32:316.77 |
Date of publication: | Page: 73 - 79 |
|
||
![]() |
|
|
Abstract |
||
The article examines spin-doctoring as a modern technology to manipulate PR-media space. The author reveals the basics of political spin-doctors: before-spin, tornado spin, spin-control, spin-down and after- spin. The work of American spin-doctors during the war in Afghanistan was carefully studied and such techniques as "lag "bad" information", "ambiguous information", "diversion of attention", "parallel increase "cost" of the negative", "reinterpretation of negative situation", "the inclusion of elements of naturalness in artificial situations" and "isolated opponent" were investigated. The author offered his own recommendations on the organization of political spin-doctoring in PR-process. |
||
Key words |
||
Political spin-doctoring, PR-technologies, media space, tornado-spin, spin-control, information |
||
List of references |
||
1. Kljuchevskij V. Kurs russkoj istorii. Ch. V. M., 1937. |
||
![]() |