The article raises some issues of referential pragmatic semantics of linguistic notional category intensification. The author makes an attempt to describe pragmatic semantics with the help of contextual and communicative content of utterance, which shows actual communicative quantity of information. Intensification is presented as a quantitative measure of qualitative evaluation. The definition of this speech phenomenon is given. The latter is considered in its correlation with gradation. The complex system of means and ways of gradation is also analyzed.

pragmatics, reference semantics, category, intensification, gradation, expressiveness, pragmatic mark

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