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Bulletin of the MRSU / Section "Economy" / 2012 № 3.


L.V. Volkov

GOODWILL OF INDUSTRIAL ENTERPRISES: THE ESSENCE AND CONTENT OF THE ECONOMIC CATEGORY. In: Bulletin of the Moscow Region State University (electronic journal), 2012, no. 3, pp. 132-138.

UDC Index: 330.34

Date of publication: Page: 132 - 138

The full text of the article

Downloads count Downloads count: 31


The article discloses the concept of goodwill and business reputation as an economic category, which is a prerequisite for industrial enterprises success in the modern world. It considers the main components of goodwill - the quantitative component of the company's business reputation, the impact of the business management quality on goodwill. It describes the concept of the company's business reputation management and the impact of such management on the value of industrial companies. It also describes the practice of assessing goodwill and its results.

Key words

corporate reputation, intangible assets, goodwill, reputation management, brand, image

List of references

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