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WE IN SOCIAL MEDIA
Bulletin of the MRSU / Section "Linguistics" / 2012 № 3.
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UDC Index: 81'33 |
Date of publication: | Page: 24 - 27 |
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The full text of the article
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Abstract |
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Analyzing use of QR codes in creolized texts of written communication the author attempts to define their specific functions. The main functions are: attractive, esthetic, informative, hyperlinking, image creation and the function of text field organization. The author draws attention to the possibility of hypercode usage as verbal and iconic components of creolized texts, as well as to the information perception selectivity connected to the hypercode phenomenon. |
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Key words |
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creolized text, verbal component, iconic component, QR code, hypercode, object hyperlinking, hypertext, perception selectivity |
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List of references |
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1. Andreeva G.M. Social'naja psihologija. Uchebnik dlja universitetov. - M., 1980. |
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