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Bulletin of the MRSU / Section "Politics" / 2013 № 1.

 

V.A. Rozina

[FACTORS OF COMMERCIAL AUTHORITIES’ INTERACTION WITH MASS MEDIA examined THROUGH THE CONSUMERIZATION OF POLITICAL LIFE ] In: Bulletin of the Moscow Regional State University (electronic journal) [Bulletin of the Moscow Regional State University (electronic journal)], 2013, no. 1.


UDC Index: 32.109.51

Date of publication: 27.02.2013

The full text of the article

Downloads count Downloads count: 31

Abstract


The article is devoted to the development of commercial partnership of the authorities and mass media. This trend resulted from consumerization of political life, that is: appearance of economical tendencies in the political process. In the field of public administration a kind of market is forming, which has changed the role of mass media – instead of being a traditional communicator they are turning into a source of cooperation between “producers” and “consumers” of “political goods”. Factors and reasons of the phenomenon became the subject of the author’s research.

Key words


рolitical market, consumerism, politician, authorities, news agency, mass media

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