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Bulletin of the MRSU / Section "Economy" / 2011 № 1.

 

R.N. Bogadurov

[ON IMPROVING THE MANAGEMENT OF CAUCASIAN MINERAL WATERS HEALTH RESORT ENTERPRISES ] In: Bulletin of the Moscow Regional State University (electronic journal) [Bulletin of the Moscow Regional State University (electronic journal)], 2011, no. 1, pp. 238-246.


UDC Index: 330.123.6

Date of publication:

The full text of the article

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Abstract


The article summarizes the activity indicators of Caucasian Mineral Waters health resort enterprises. The system of social indicators in this sphere has been revealed. The assessment of «SERVQUAL» activity has been chosen as the basic model for service quality estimation. The mainstreams of (CMW) Kavminvod management improvement for a long-term perspective have been developed.

Key words


health resort complex, Caucasian Mineral Waters, management, service quality estimation, management improvement

List of references


Лицензия Creative Commons