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Bulletin of the MRSU / Section "Economy" / 2013 № 3.

 

I. Stukanova

[FOOD MARKET MANAGEMENT SOCIAL ORIENTATION] In: Bulletin of the Moscow Regional State University (electronic journal) [Bulletin of the Moscow Regional State University (electronic journal)], 2013, no. 3.


UDC Index: 339.13

Date of publication: 01.08.2013

The full text of the article

Downloads count Downloads count: 34

Abstract


In the article the opportunities of different food market participants interaction are analyzed as well as the opportunities of this market management with the help of marketing instruments, which allow to manage the market with the highest degree of effectiveness. Management productivity is achieved by means of interaction with consumers, based on social responsibility of producers and government.

Key words


market management, food market, social responsibility, marketing concept, regional food market, interaction system

List of references


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