The present article deals with the problem of intertextualism and dialogic characteristics of a fictional text («text within text»). The beginnings of this analytical approach as set forth by M. Bakhtin have been furthered with much success by philologists and philosophers of this and other countries. While allowing for the possibility of a «dialogic contact» both between verbal texts and between works of fiction and visual arts, we propose to classify pictorial allusions in «The Golden Calf» from the angle of artionyms and ecphrases as used in this novel as a lingual game elements.

intertext, lingual game, intertextualism, dialogic characteristics, sign, visual arts, artionym, ecphrases, picture, floromosaic

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