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Bulletin of the MRSU / Section "Linguistics" / 2013 № 3.

 

E.F. Korneva

[MORPHOLOGICAL METHODS OF WORD-BUILDING OF NEOLOGISMS (BASED ON THE TERMINOLOGY OF MARKETING AND INTERNET-MARKETING IN THE ENGLISH LANGUAGE)] In: Bulletin of the Moscow Regional State University (electronic journal) [Bulletin of the Moscow Regional State University (electronic journal)], 2013, no. 3.

Doi:10.18384/2224-0209-2013-3-454


UDC Index: 81.111’ 366: 658.6

Date of publication:

The full text of the article

Downloads count Downloads count: 53

Abstract


This research is determined by the rapid scientific and technical advance during two last decades. As a result, new ways of communication between people and sellings have appeared. The terminology of marketing is constantly expanding due to the words from information and computer technologies thesaurus. The article is dedicated to the particularities of word-formation of neologisms in marketing and internet-marketing. The productive methods of affixation, composition and abbreviation have been distinguished in the course of analysis. Simultaneously the author characterizes each derivational element.

Key words


marketing, neologism, terminology, derivation of terms, suffix, prefix, abbreviation, meaning, noun, verb, adjective

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