The article deals with the problems of identifying, testing, and developing cultural workers’ professional competences. These processes are new mobile relationship between employers, post-secondary technical training bodies and specialists aiming to gain high social position and welfare via social adaptation. Thus a new concept “marketing of potential employers’ interaction” is coming into practice. The article also presents the results of the experiment on using standard sets of professional competences in order to improve the management of business processes in culture.

competency, market society, mobile labour market, post-secondary technical training, complementary education, competitiveness, self-actualization