The article deals with the integral logical theory of technological approaches of communicative influence. The meaning of terms «information», «informational communication» is specified since they are determinants for understanding of the whole communicational process in general. The basic models of these approaches are named and analyzed. Logical and semantic model of communication in foreign language teaching is formulated. In conclusion the author gives the definition of communicative influence and stresses the difference between communication and association. The article includes the interpretation of universal informational equation to explain the theory of communicative influence through information.

technological approach of communicative influence, information, culture of communicative interaction, science, logical and semantic model of communication in foreign language teaching, communication, association