A model of the dynamics of public consciousness is developed. The author studies the following social structures considering them to be the main parameters forming public consciousness: state structures (power structures), non-state structures (citizens, family, various associations ? professional, religious, cultural, etc.) and external structures (other states and their power structures, various social groups, etc.). The problems of the sustainable development of social consciousness are considered. It is shown that the necessary condition for the sustainable development paths is the presence of positive feedbacks that lead to the co-directed vectors of the trajectories of various social groups’ development. On the basis of the developed model the author gives examples of the dynamics of public consciousness in modern Russia and other countries.

public consciousness, model, sustainable development, feedback, social structures

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