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Bulletin of the MRSU / Section "Politics" / 2014 № 4.

 

O.Y. Shmeleva

PECULIARITIES OF COMMUNICATIVE STRATEGY OF MODERN RUSSIAN MASS MEDIA (ON THE EXSAMPLE OF IMAGE FORMING OF THE CURRENT GOVERNMENT. In: Bulletin of the Moscow Region State University (electronic journal), 2014, no. 4.

Doi:10.18384/2224-0209-2014-4-613


UDC Index: 32.019.51

Date of publication: 26.12.2014

The full text of the article

Downloads count Downloads count: 54

Abstract


Using the example of forming the image of the acting political power, this article considers the peculiarities of the informative influence of modern Russian mass media on the consciousness of the Russians; the qualitative content analysis of diverse sources of information is conducted in order to expose means and ways of informative influence, with the help of which the image of power is created by different mass media. The problem of manipulative nature of communicative strategy of mass media and its adequacy to the current social and political situation and the model of state management is analyzed here.

Key words


political communication, informative (communicative) strategy, manipulation tool, political culture, paternalism, modern model of public administration, the principle of heterarchy

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