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Bulletin of the MRSU / Section "Politics" / 2016 № 2.

 

V.V. Rodina

THE FORMATION OF THE INDUSTRY’S IMAGE IN THE MEDIA DISCOURSE INVOLVING REFERENCE GROUPS. In: Bulletin of the Moscow Region State University (electronic journal), 2016, no. 2.

Doi:10.18384/2224-0209-2016-2-738


UDC Index: 338.3 : 002.6

Date of publication: 25.04.2016

The full text of the article

Downloads count Downloads count: 59

Abstract


The paper studies the efficiency of using different reference groups for forming the image of the Russian industry as a figurative-meaning construct in the media discourse. Some negative trends are found. Recommendations on creating an information model adequate to the realities are given. The model should form a positive image of the national industry in the media discourse.

Key words


industry, mass-media, image, reference group, discourse, state information policy

List of references


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