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Bulletin of the MRSU / Section "Philological sciences" / 2016 № 2.

 

O.V. Voron

ADVERTISING LANGUAGE as a subject of civilizational and linguistic analysIS (based on outdoor advertising of paris underground). In: Bulletin of the Moscow Region State University (electronic journal), 2016, no. 2.

Doi:10.18384/2224-0209-2016-2-740


UDC Index: 811.131.1’373

Date of publication: 16.05.2016

The full text of the article

Downloads count Downloads count: 61

Abstract


The present article analyses extra-linguistics particularities of modern French outdoor social-oriented advertising, examines linguistics methods of creating such advertisements. The type of the advertisements studied is described within the cultural and linguistic framework. Special attention is given to the pragmatic elements, situational scenario and behavioral patterns. The material of the research is outdoor advertising of Paris underground aimed at forming polite and respectful behavior in public transport.

Key words


social advertising, linguistics methods, rhyme, images and cultural symbols

List of references


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