The attempt to study the concept of femininity through the use of colourful blues speech is made in the article. The study is performed to decode the woman archetype, implicitly hidden in poetic texts. This concept is explicitly represented by stylistically coloured lexical units and lexical-stylistic devices; while its implicit representation is performed through the image of a woman and the attitude towards her. The research results point out to the fact that the concept may be realized in two variants: the so-called masculine and feminine ones. Different variations of the woman archetype are realized via these variants

concept of femininity, blues text, woman archetype, lexical-stylistic devices (tropes), stylistically coloured words

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