The article deals with the analysis of a speech portrait of Donald Trump in the 2016 election campaign. In the article the speech portrait of the political leader is described on the basis of a certain linguistic model which consists of two main components. The first component is known as a content component. It is closely connected with the basic concepts used by the political leader in his speeches. The analysis proves that the concepts reveal some traditional values of American people. The second component, a communicative one, helps us to describe some speech strategies and tactics of Donald Trump in his push for power.

political discourse, speech portrait, linguistic model, content component of the model, concept, communicative component, speech strategies and tactics

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