The article analyzes the meaning of the term “poeteme”. On the basis of understanding poeteme as a unit of the poetic language, representing some special speech composition and some text-based structure aimed at creating an artistic image, substantiation of the new meaning of this term is offered. The conclusions are based on the analysis of poetic texts. Poeteme as a unit of the poetic language is to generate an artistic image, but the one which reflects a person’s creative thinking to the utmost and in the least - his logical thinking.

poeteme, poetic language, artistic image, synthetic (unparsed), analytical (analyzed) forms

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