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Bulletin of the MRSU / Section "Philological sciences" / 2017 № 1.


I.I. Shustilova

VIVIDNESS AS A DISCURSIVE STRATEGY OF POPULARIZATION. In: Bulletin of the Moscow Region State University (electronic journal), 2017, no. 1.


UDC Index: 81.113

Date of publication: 23.03.2017

The full text of the article

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The article discusses vividness as one of the devices among discourse strategies of popularization. The paper outlines functions and varieties of vividness in scientific discourse and gives a description of inner and outer devices of vividness. It explores characteristics of vividness devices in various types of science-related texts: scientific proper, scientific-cognitive texts and science teaching materials, in accordance with the type of an addressee – a particular target reader. The author explains the role of vividness devices in the processes of equalling the cognitive levels of communication participants and reducing the semantic gaps in the text.

Key words

vividness, popularization, scientific-cognitive text, exactness, semantic gap

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