Journal sections
Archive and statistics
Log in

Печатный вестник PRINTED
Издательство МГОУ Publishing house the

Our address: 105005, Moscow, Radio street,10a, office 98.

+7 (495) 780-09-42 add. 1740,
+7 (495) 723-56-31


Work schedule: Monday to Thursday from 10-00 to 17-30,

Friday from 10:00 to 16-00,

lunch break from 13:00 to 14-00.



BK Facebook Telegram Twitter Instagram

Bulletin of the MRSU / Section "Philological sciences" / 2017 № 1.


N.N. Koptyaeva, A.S. Yufereva

POLITICAL BLOGS UNDER THE CONDITIONS OF MEDIA CONVERGENCE: FOCUS ON GENRE. In: Bulletin of the Moscow Region State University (electronic journal), 2017, no. 1.


UDC Index: 81.42

Date of publication: 30.03.2017

The full text of the article

Downloads count Downloads count: 59


The article deals with the phenomenon of media convergence. This multidimensional process takes place on several levels: technological, organizational, social, generic and many others. However, in this study, the authors are interested in media convergence in terms of merging genres as new forms of communication within the digital space. One such hybrid form is the political blog. In this paper the authors describe the generic status of the political blog using a speech genre model and give examples of linguistic manifestations of convergence in reference to English texts. The analysis showed that the political blog is a hybrid genre, resulting from a merging of analytical journalistic and online genres, but having its own specific features as an independent genre form.

Key words

media convergence, genre convergence, political blogs, journalism, Internet genres, political communication

List of references

1. Alekseev A. Zapisi v bloge kak rechevoi zhanr Internet-kommunikatsii: : popytka opisaniya [Blog Entry as a Speech Genre of Internet Communication: Description attempt] (in Russ.) Available at: // (аccessed: 01.01.2016).
2. Goroshko E.I., Polyakova T.L. The Construction of a Typology of Genres of Social Media. Zhanry rechi [Genres of Speech], 2015, no. 2(12), pp. 119–127. (in Russ.)
3. Dement'ev V.V. Teoriya rechevykh zhanrov [The Theory of Speech Genres]. Moscow, Znak Publ., 2010. 600 p. (In Russ.)
4. Kochetkova M.O., Tubalova I.V. The Dynamics of the Blog as a Genre of Discourse in the Blogosphere: Social and Linguistic Aspect. Vestnik Tomskogo gosudarstvennogo universiteta. Filologiya [Tomsk State University. Philology], 2014, no. 1(27), pp. 39–52. (in Russ.)
5. Sheigal E.I. Semiotika politicheskogo diskursa [Semiotics of Political Discourse]. Moscow, Gnozis Publ., 2004. 328 p. (In Russ.)
6. Shmeleva T.V. Model of the Speech Genre. Zhanry rechi [Genres of Speech], 1997, iss. 1, pp. 88–99. (In Russ.)
7. Sheremet V.V. The Typology of Media Conference. Vestnik Adygeiskogo gosudarstvennogo universiteta. Seriya 2: Filologiya i iskusstvovedenie [Bulletin of the Adygeya State University. Series 2: Philology and Art Criticism], 2012, no. 1, pp. 37–40. (In Russ.)
8. Fagerjord А. After Convergence: After Convergence: YouTube and Remix Culture. Available at: (аccessed: 01.02.2017).
9. Herring S., Scheidt L.A., Bonus S., Wright E. Bridging the Gap: A Genre Analysis of Weblogs. System Sciences : Proceedings of the 37th Annual Hawaii International Conference, Big Island, Hawaii, January 5–8, 2004. Available at: (аccessed: 02.04.2016).
10. Jenkins H. Convergence? I Diverge. MIT Technology Review, 2001, vol. 1. Available at: http://www. (аccessed 01.02.2015).
11. Boyle F. Donald Trump has the manner of an arrogant televangelist suspected of murder by Columbo. The Guardian. Available at: (аccessed 02.02.17).
12. Boyle F. Who doesn't want to see Jeremy Corbyn elected? It would be a glorious six-day reign. The Guardian. Available at: (аccessed 02.02.17).
13. Donald Trump Hired Me As An Attorney. Please Don’t Support Him For President Bullies will always exist somewhere, but the White House should not be that somewhere. The Huffington Post. Available at: (аccessed 02.10.2016).
14. Goddard T. Reaction to the First Presidential Debate [Electronic source] // Taegran Goddard's Political Wire: [site]. URL: (аccessed 02.02.17).
15. Hillary’s Win Will Not Be A Landslide. The Huffington Post. Available at: (аccessed: 06.12.2016).
16. Winnick B.S. Dear Mr. Trump: Shock the World [Electronic source] // Daily Kos: [site]. URL: (аccessed 02.02.17).

Лицензия Creative Commons