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Bulletin of the MRSU / Section "Philological sciences" / 2018 № 3.

 

Y.A. Evgrafova (Zakirova)

SIGN AS THE MEANS OF CONSTRUCTING REALITY AND MIND CONTROL IN SEMIOTICALLY EXPANDED SCREEN TEXTS (BASED ON THE TEXTS OF CINEMA AND TELEVISION). In: Bulletin of the Moscow Region State University (electronic journal), 2018, no. 3, pp. 240-255.

Doi:10.18384/2224-0209-2018-3-914


UDC Index: 81’37

Date of publication: 27.09.2018 Page: 240 - 255

The full text of the article

Downloads count Downloads count: 27

Abstract


This article is devoted to the analysis of the sign as the means of constructing reality and mind control of the text consumer. The texts under study are semiotically expanded texts of the cinema and television. The research is mainly dedicated to the study of the chosen material at the level of the screenshot without regard to their syntagmatic organization and rhythmic stratification. Summarizing the results of the research the author comes to the conclusion that there is a semiotic situation in heterogeneous texts that enhances the construction of reality of different levels of simulacrativity. The author manages to renovate the topic of simulacra (“empty signs”), having singled out their lingual-semiotic peculiarities at the level of the screenshot of the semiotically expanded texts.

Key words


screen, polycode text, multimodal text, simulacrum, verbal, iconic, sign, sign behavior

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