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Bulletin of the MRSU / Section "Philological sciences" / 2019 № 2.

 

Y.A. Evgrafova (Zakirova)

SCREEN “LANGUAGE” AND SCREEN “SPEECH” IN THE STATIC SCOPE OF THE HETEROGENEOUS TEXTS: DISCRETE UNITS OF THE MOVEMENT CONTINUUM. In: Bulletin of the Moscow Region State University (electronic journal), 2019, no. 2, pp. 156-170.

Doi:10.18384/2224-0209-2019-2-954


UDC Index: 81’37

Date of publication: 07.06.2019 Page: 156 - 170

The full text of the article

Downloads count Downloads count: 42

Abstract


The article describes the content of the screen “language”, which is one of the ways to record the screen text, similar to the writing. The screen “speech” is scrutinized as the contamination of semiotically heterogeneous units in space-time continuum of the screen, as well as its usage in polycode-multimodal texts. The goal of this article is to single out, describe and analyse the screen “language” peculiarities embodied in the screen “speech”. The main bulk of the research is dedicated to the study of the selected material at the level of screenshots without regard to their syntagmatic organization and rhythmic stratification.

Key words


polycode-multimodal text, static scope of the screen, the screening, photogram, seme, iconic sign, figure

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